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Sanitas Mocktail Brand Identity

✦   Graphic Design, Brand Identity, Logo Design, Brand Strategy, Market Analysis
✳︎   Spring 2023
✷   Strategic Brand Management
❋   Illustrator, Photoshop





Branding deliverables from a strategic brand management report spanning market segmentation, target group, user personas, market research, brand identity, physical touch points, brand campaigns, communication touch points, and brand extensions. Designed from the ground up as a functional and affordable mocktail alternative. Diverting from the existing costly premium functional beverages and affordable 1-to-1 alcohol replacement markets, Sanitas appeals to any individuals who are unable or simply prefer not to consume alcoholic beverages. Sanitas is positioned as a quality mocktail for health-conscious individuals who choose not to consume alcohol to balance their holistic wellbeing with meaningful, indulgent experiences— delivering a non-alcoholic, ethically-sourced beverage with adaptogens and dietary supplements that will enhance your health at an affordable price-point.



Mineral Point Chamber of Commerce Brand Identity

 
✶   Graphic Design, Brand Identity, Logo Design, Field Research
✱   Summer 2021
✴︎   Client Freelance
✸   Charcoal + Ink on Paper, Illustrator

 








Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021 Logo package commissioned by Mineral Point Chamber of Commerce as a self-directed intern for local graphic design firm; field photography documenting historical Mineral Point and study of vernacular architecture of the sister city of Cornwall, England; integrating motifs of their shared heritage into a vital brand identity and logo: Charcoal and ink on paper & Adobe Illustrator, 2021


Brand Identity Process

 

✷   Graphic Design, Brand Identity, Logo Design
✴︎   Summer 2022
✽   Client Freelance
✹   Illustrator


Proposed logo designs for elderly assisted living facility design: Adobe Illustrator, 2022
Proposed logo design for Cornell College of Engineering Communications Program: Adobe Illustrator, 2021


















All Stories Brand Identity

 

✿   Graphic Design, Brand Identity, Logo Design
✹   Summer 2022
✳︎   Client Freelance
✦   Illustrator


Drafted logo proposals for outreach program between contemporary authors and local youth community: Adobe Illustrator, 2022 Drafted logo proposals for outreach program between contemporary authors and local youth community: Adobe Illustrator, 2022 Drafted logo proposals for outreach program between contemporary authors and local youth community: Adobe Illustrator, 2022
Finalized logo proposals: Adobe Illustrator, 2022 Finalized logo proposals: Adobe Illustrator, 2022 Finalized logo proposals: Adobe Illustrator, 2022

 
 
Klarman Hall Behavior Mapping
 

✶   Architectural Programming, UX Research, Behavioral Analysis
✹   Fall 2022
✱   Problem-Seeking through Programming
✴︎   Procreate


Activity map, visually recording observational data (number, location, and mode of activity) within a centralized campus plaza: Procreate, 2022 Behavior map, visually recording observational data (occupant pathways and nodes) within a centralized campus plaza: Procreate, 2022 Behavior map, visually recording observational data (occupant pathways and nodes) within a centralized campus plaza: Procreate, 2022


Big Red Engineering Programming Document

 

✦   Architectural Programming, UX Research, Workpalce Strategy, Human Factors
✹   Fall 2022
✺   Problem-Seeking through Programming
✸   Figma, Illusrator




Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022 Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022 Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022 Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022 Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022 Selection of contributions to an 80-page architectural program, detailing recommendations for the re-design of existing 2-story office space in New York City; rooted in user participation and user profile methods, in addition to a site visit to survey existing facility, and collect data: Figma, 2022